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1-8
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the cathay pacific story

Lighting your way to asia.

2-8

Creating draw with a unique light installation, we made sure to achieve our goal of introducing local markets to Cathay Pacific as their gateway into Asia, while bolstering the airline’s membership base in the process.

2-12

To mark the arrival of wednesday at monster high, we created an event that brought their doll'ssignature style to life, infused with wednesday's iconic dark charm.

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4-8

15 LANTERNS
15 KEY LOCATIONS

Each lantern was designed using graphics that link to the locations to bring the essences of the location to life. The locations resemble the most frequently visited locations in Asia for flights booked in Europe.

7-8

SCAN, SIGN UP, WIN

Guests are asked to scan a QR code sign up to the miles program from Cathay to have the chance to win 120,000 airmiles which is equivalent to 2 return flights to Hong Kong.

1-12
the e.L.F story IN COLLABORATION WITH UPR AGENCY

launching the eyes, lips and face of a new generation in the netherlands

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1-8
the uk pavilion story

a never ending british poem of positivity created through ai and you.

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1-10
The Cathay Pacific Story

Lighting the way to Asia with Cathay, one of Asia’s most well respected airlines.

2-10

Creating draw with a unique light installation, we made sure to achieve our goal of introducing local markets to Cathay Pacific as their gateway into Asia, while bolstering the airline’s membership base in the process.

4-10

15 LANTERNS
15 KEY LOCATIONS

Each lantern was designed using graphics that link to the locations to bring the essences of the location to life. The locations resemble the most frequently visited locations in Asia for flights booked in Europe.

5-10
6-10
7-10

SCAN, SIGN UP, WIN

Guests are asked to scan a QR code sign up to the miles program from Cathay to have the chance to win 120,000 airmiles which is equivalent to 2 return flights to Hong Kong.

8-10
9-10
1-12
the uk pavilion story

a never ending british poem of positivity created through ai and you.