WELCOME TO A PLACE WHERE CREATIVITY, STRATEGY, INNOVATION AND CULTURE INTERPLAY THROUGH IMMERSIVE EXPERIENCES.
WELCOME TO A PLACE WHERE CREATIVITY, STRATEGY, INNOVATION AND CULTURE INTERPLAY THROUGH IMMERSIVE EXPERIENCES.

‍WELCOME to a place where creativity, strategy, innovation and culture interplay through immersive experiences.

We are Strategists, Creative Technologists, Researchers, Designers, Architects, Writers, Artists, Makers, Thinkers, Creators of:
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the caya code
01

stand for something

People want to know what a brand stands for and take silence on important issues for complicity.
02

Leave the virtue
signaling at the door

Sensitively engage with Pride and other diverse communities in meaningful ways beyond just the trends.
03

Collaborate
respectfully

Adding value to culture not shoplifting from it.
04

Keep it real

Consumers can sniff out inauthenticity a mile off,
so be honest and open to build trust.
05

People first
product second

The hard-sell is not only ugly, but short-sighted.
NEXT VALUE→
the caya code
01

stand for something

People want to know what a brand stands for and take silence on important issues for complicity.
01

stand for something

People want to know what a brand stands for and take
silence on important issues for complicity.
02

Leave the virtue
signaling at the door

Sensitively engage with Pride and other diverse communities in meaningful ways beyond just the trends.
03

Collaborate
respectfully

Adding value to culture not shoplifting from it.
04

Keep it real

Consumers can sniff out inauthenticity a mile off,
so be honest and open to build trust.
05

People first
product second

The hard-sell is not only ugly, but short-sighted.
articles
Jacquemus Is Inviting You In, Again.
With a life-sized postcard strolling through the streets of Saint-Tropez, Jacquemus is inviting you in, again. He announces not only a new boutique, but also a restaurant, beach club, and beach pop-up. To say Jacquemus loves pop-up experiences is an understatement.
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A Piece of Troye's Home.
The brands New York Pop Up reflect the Sivan’s artistic world and at the same time, feel very familiar to his own Melbourne home, both designed by Flack Studio.
read full article
Best Design Festivals in Europe to visit in 2024.
From the crowded streets of London to the City of Light (meaning both Paris ánd Eindhoven) all these festivals represent a unique chapter in the narrative of design excellence, offering a captivating blend of talent, trends, and transformative experiences. Ready to be inspired?
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SÖREN ON MASTERS OF COLLABS.
Discover the origins of trends in our industry and the key players behind the contemporary trend of creative collaboration. Learn from these five individuals who have shaped our understanding and emphasized the importance of working with the right minds.
read full article
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