People want to know what a brand stands for and take silence on important issues for complicity.
Sensitively engage with Pride and other diverse communities in meaningful ways beyond just the trends.
Adding value to culture not shoplifting from it.
Consumers can sniff out inauthenticity a mile off, so be honest and open to build trust.
The hard-sell is not only ugly, but short-sighted.
March 7, 2023
It starts with the right people in the right roles. Meet the trio building forces of attraction between brands, spaces and consumers: A conversation with Lotte van Uum, Design Director, Sascha Hitner, Creative Director and Pax Man, Creative Technology Director at CAYA.