How do you define a new era of luxury?
How do you make a brand shine brighter?
Can an AI capture human emotions?
People want to know what a brand stands for and take silence on important issues for complicity.
Sensitively engage with Pride and other diverse communities in meaningful ways beyond just the trends.
Adding value to culture not shoplifting from it.
Consumers can sniff out inauthenticity a mile off, so be honest and open to build trust.
The hard-sell is not only ugly, but short-sighted.
March 7, 2023
It starts with the right people in the right roles. Meet the trio building forces of attraction between brands, spaces and consumers: A conversation with Lotte van Uum, Design Director, Sascha Hitner, Creative Director and Pax Man, Creative Technology Director at CAYA.
June 27, 2022
Avantgarde group announces the launch of new brand experience studio focusing on global creative and strategic brand experiences, built around modern culture and storytelling.
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