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the defender house story

Building a home for the adventurous spirit of defender.

▼
1-5
the defender house story

Building a home for the adventurous spirit of defender.

▼
1-12
2-12

Jaguar Land Rover Austria gave us the challenge to imagine a physical home to their iconic Defender brand that embodies its spirit of luxurious adventure.

We were tasked to reposition the iconic luxury brands Land Rover and Jaguar on a global scale. With a comprehensive strategy, we drew partners and customers deep into the experience that is Modern Luxury - starting of with a new, design-driven approach to auto shows, brand spaces, roadshows and exhibitions.

▼
3-5

when modern luxury becomes an adventure

Defender House served as the home base to a range of experiences invoking an equal sense of luxury and adventure in our guests. For that, we invited them to a series of workshops, talks and test drive experiences that took them deep into the brand world of Defender.

the e.L.F story IN COLLABORATION WITH UPR AGENCY

launching the eyes, lips and face of a new generation in the netherlands

▼
1-12
the e.L.F story IN COLLABORATION WITH UPR AGENCY

launching the eyes, lips and face of a new generation in the netherlands

▼
1-5
the defender house story

Building a home for the adventurous spirit of defender.

2-5

Jaguar Land Rover Austria gave us the challenge to imagine a physical home to their iconic Defender brand that embodies its spirit of luxurious adventure.

3-5

when modern luxury becomes an adventure

Defender House served as the home base to a range of experiences invoking an equal sense of luxury and adventure in our guests. For that, we invited them to a series of workshops, talks and test drive experiences that took them deep into the brand world of Defender.

4-5
1-12
the e.L.F story IN COLLABORATION WITH UPR AGENCY

launching the eyes, lips and face of a new generation in the netherlands