launching the eyes, lips and face of a new generation in the netherlands
launching the eyes, lips and face of a new generation in the netherlands
Making e.l.f. the name on everybody’s lips by inviting consumers to regional activations and an experiential pop-up store.
Making e.l.f. the name on everybody’s lips by inviting consumers to regional activations and an experiential pop-up store.
Regional
activations
Featuring a glam squad, bike repair station, and endless photo opportunities, our regional activations in high-traffic areas brought the e.l.f. experience directly to the community. With over 5k attendees, we delivered the full e.l.f. treatment in a fun and immersive way, letting consumers engage with the brand like never before.
An EXPERIENTIAL
pop-up
The e.l.f. pop-up store in Amsterdam kicked off with an exclusive press and influencer event, uniting Gen Z beauty influencers from across the Netherlands. In the following two days, over 2,5k visitors immersed themselves in the experience, with curated catering, entertainment, photo ops, and coveted goodie bags, ensuring the e.l.f. brand left a lasting impression.
the streets AND BEYOND
The e.l.f. pop-up store in Amsterdam kicked off with an exclusive press and influencer event, uniting Gen Z beauty influencers from across the Netherlands. In the following two days, over 2,5k visitors immersed themselves in the experience, with curated catering, entertainment, photo ops, and coveted goodie bags, ensuring the e.l.f. brand left a lasting impression.
