Relaunching the Lufthansa brand to be more human and emotional and revealing the new branding to internal teams all around the world in a fully interactive hybrid event.

Be there,from anywhere

Wherever in the world they were, guests could play an active role in the journey of the event. All that was necessary was their smartphones. They became moderator and control center of the night, allowing guests to actively direct the event space by creating, sharing or interacting with content, no matter their location.