To mark the arrival of wednesday at monster high, we created an event that brought their doll'ssignature style to life, infused with wednesday's iconic dark charm.

fang-tastic branding

From the décor to the music, every detail was thought through. The result: an immersive experience where the brand shone through in playful and unforgettable ways.

a claw-some performance

To entertain the guests while they wined and dined, a trio of dancers gave a performance based on the viral Wednesday dance from the hit series.

Ghoul Glam Photo OPS

Guests had ample photo opportunities to share across social media, with their combined reach of over 2.5 million driving, driving excitement for the new collection long after the event ended.