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NOW OPEN: BREWING UP THE WORLD’S FIRST EVER PHILIPS CAFE

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To launch the Philips Café Aromis, we created a fully branded café where press, influencers, and the public experienced the machine through bespoke coffee, interactive moments, and expert-led masterclasses.

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A FULLY IMMERSIVE CAFE EXPERIENCE FOR OUR GUESTS

Guests stepped into an event space transformed into a living, breathing café - complete with a twist: every coffee was crafted by the Café Aromis machine. Tasting trays showcased a selection from the machine’s 50+ coffee varieties, while branded touchpoints, from newspapers and menus to signage and barista uniforms, immersed visitors in the world of Aromis. A live DJ added an energetic, coffee-rave ambience throughout, creating a full-sensory celebration of coffee, innovation, and the joy of discovering your perfect cup.

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A HANDS-ON INTRO TO THE NEW CAFÉ AROMIS MACHINE

Beyond the café experience, guests were invited to try out the Café Aromis machine themselves in immersive masterclasses that outlined innovative product features and tech integrations. They also had the opportunity to style and set up their own home coffee corners for content capture, featuring a range of branded props, with select guests receiving personalized engraved hand-made ceramic mugs as a take-home keepsake from the event.