Hermès reimagines the laundromat as an orange-hued design installation inside De Bijenkorf. Industrial machines and graphic zoning turn scarf dyeing into a performative retail ritual, where the spatial choreography elevates the transformation of each silk carré.
In Seoul, AMI Paris transforms a two-level space into a vintage cinema, complete with theatrical posters and premiere-ready interiors. Velvet tones and filmic staging blur boutique and movie set, turning the pop-up into a screening room where fashion plays the leading role.
Nike swaps hype for herbal steam with a Cantonese soup stall for runners. Red plastic stools, simmering broths and a branded spoon turn post-run recovery into a hyper-local ritual, where comfort food is reimagined as a performance fuel.
ASOS reimagines beauty retail as a 24/7 corner shop, stacking shelves with cosmetics beside fridges of snacks and neon-lit content moments. A vibrant CCTV checkout and receipt-style photo booth turn the mini market into a playful, scroll-ready set.
In Shanghai, HOKA creates a playful pit stop where runners get a quick pulse check before grabbing herbal gelato. Bright, interactive stations turn the pop-up into an easy, feel-good space where recovery, tradition and running meet in one smooth flow.
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The recovered stone from Montjuïc rises in fountain-like basins where water and soap become the centrepiece of the space. Weathered blocks, carved and perforated by time, frame the hand washing ritual as both architecture and ceremony.
Diptyque unfolds across three floors like a Parisian collector’s apartment, with candles, curiosities and illustrated scent libraries layered room by room. In a marble-lined bathroom, soaps and lotions take centre stage, turning the wash space into a sanctuary of steam and scent.
Inside a 145-year-old townhouse in Kyoto, Le Labo settles into weathered timber, bengara reds and pine-soot blacks. Antique Japanese cabinets and vintage Western lamps frame counters of soap and scent, where bottles are filled like apothecary rituals.
A cork arch carved with diamond motifs stretches the length of the boutique, forming a textured portal of heritage and craft. Within its alcoves, vividly wrapped soaps sit like collectibles, while a monolithic Estremoz marble basin turns handwashing into a sculptural ritual.
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Chanel transformed the Grand Palais into a hyper-real seaside escape, complete with sand, waves, and couture-clad lifeguards. Karl Lagerfeld delivered a runway set so immersive it made Paris disappear, utterly unforgettable.
An all-metal environment unfolded, where aluminium walls and falling slime shaped a fluid, futuristic space. The set mirrored the collection’s idea of absolute bodily freedom, architecture in motion, striking, visceral, and impossible to ignore.
A lunar landscape set the stage, dominated by a monumental metallic sphere. Between gravity and futurism, the set transformed the runway into an otherworldly moment.
A landscape of contrasts took shape as colors, textures, and sensations intertwined in constant tension. Faux fur and marble merged into a tactile and emotional space where opposites met, dissolved, and redefined freedom.
In front of the Centre Pompidou, a monumental board-game runway unfolded, where fashion moved across a life-sized Snakes and Ladders grid. Blending Indian craftsmanship with Louis Vuitton codes, the set became a powerful stage for culture, ritual, and contemporary menswear.
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In a former 1878 apothecary in Copenhagen, original cabinets and worn pine floors meet pale chalk walls and sculptural modern pieces. A royal-blue ceiling mural watches over rooms that feel part gallery, part perfectly ordered home.
The recovered stone from Montjuïc rises in fountain-like basins where water and soap become the centrepiece of the space. Weathered blocks, carved and perforated by time, frame the hand washing ritual as both architecture and ceremony.
Diptyque unfolds across three floors like a Parisian collector’s apartment, with candles, curiosities and illustrated scent libraries layered room by room. In a marble-lined bathroom, soaps and lotions take centre stage, turning the wash space into a sanctuary of steam and scent.
Inside a 145-year-old townhouse in Kyoto, Le Labo settles into weathered timber, bengara reds and pine-soot blacks. Antique Japanese cabinets and vintage Western lamps frame counters of soap and scent, where bottles are filled like apothecary rituals.
A cork arch carved with diamond motifs stretches the length of the boutique, forming a textured portal of heritage and craft. Within its alcoves, vividly wrapped soaps sit like collectibles, while a monolithic Estremoz marble basin turns handwashing into a sculptural ritual.
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Yesterday we welcomed a group of industry friends to the CAYA Studios for a “Trends to Watch 2026” keynote by Sabine Rogg an from Avantgarde Munich.
After the presentation, we wrapped up the afternoon with champagne, beers and freshly pressed CAYA tosti’s, keeping the conversations going well beyond the keynote.
Over croissants and pastries, we looked back on 2025 and the Magnetic Spaces™ we created, from brand Pop-Ups, outdoor activations to dinners & parties.
As the day drew to a close, we gathered for a chef’s table dinner hosted by our in‑house neighbour, Willem Dutilh of The Snorks . It was a fitting end to a day surrounded by the people who make CAYA what it is.
Chanel transformed the Grand Palais into a hyper-real seaside escape, complete with sand, waves, and couture-clad lifeguards. Karl Lagerfeld delivered a runway set so immersive it made Paris disappear, utterly unforgettable.
An all-metal environment unfolded, where aluminium walls and falling slime shaped a fluid, futuristic space. The set mirrored the collection’s idea of absolute bodily freedom, architecture in motion, striking, visceral, and impossible to ignore.
A lunar landscape set the stage, dominated by a monumental metallic sphere. Between gravity and futurism, the set transformed the runway into an otherworldly moment.
A landscape of contrasts took shape as colors, textures, and sensations intertwined in constant tension. Faux fur and marble merged into a tactile and emotional space where opposites met, dissolved, and redefined freedom.
In front of the Centre Pompidou, a monumental board-game runway unfolded, where fashion moved across a life-sized Snakes and Ladders grid. Blending Indian craftsmanship with Louis Vuitton codes, the set became a powerful stage for culture, ritual, and contemporary menswear.
Check out our Instagram or leave your email so we can get in touch with you.
In a former 1878 apothecary in Copenhagen, original cabinets and worn pine floors meet pale chalk walls and sculptural modern pieces. A royal-blue ceiling mural watches over rooms that feel part gallery, part perfectly ordered home.
The recovered stone from Montjuïc rises in fountain-like basins where water and soap become the centrepiece of the space. Weathered blocks, carved and perforated by time, frame the hand washing ritual as both architecture and ceremony.
Diptyque unfolds across three floors like a Parisian collector’s apartment, with candles, curiosities and illustrated scent libraries layered room by room. In a marble-lined bathroom, soaps and lotions take centre stage, turning the wash space into a sanctuary of steam and scent.
Inside a 145-year-old townhouse in Kyoto, Le Labo settles into weathered timber, bengara reds and pine-soot blacks. Antique Japanese cabinets and vintage Western lamps frame counters of soap and scent, where bottles are filled like apothecary rituals.
A cork arch carved with diamond motifs stretches the length of the boutique, forming a textured portal of heritage and craft. Within its alcoves, vividly wrapped soaps sit like collectibles, while a monolithic Estremoz marble basin turns handwashing into a sculptural ritual.
Check out our Instagram or leave your email so we can get in touch with you.
Chromosaturation immerses the body in pure colour, flooding vision until perception begins to waver. As the eye struggles to adapt, colour is no longer seen but felt, dense, physical, almost destabilising. An experience that strips form away, leaving colour as a raw, sensory event.
teamLab dissolves the boundary between body and image, letting a waterfall of light flow through space and movement. Water particles respond to presence, constantly changing. An immersive environment where perception, motion and time merge into a living landscape.
Jenny Holzer floods façades with sharp, luminous statements after dark. The scale and brightness demand attention, feeling both intrusive and magnetic. Words become public encounters, where poetry, urgency and architecture collide.
A doomed house turns into a quiet act of resistance,bathing it in slow waves of light and sound. The installation holds space for loss, memory and displacement, giving presence to what is about to disappear. A poetic pause that asks us to look, listen and remember.
Light fills the space until edges dissolve and orientation slips away. Slowly shifting colour surrounds the body, creating a state of calm, suspension and sensory uncertainty. An immersive environment that invites viewers to surrender perception and simply inhabit ligh
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A pop-up becomes a nature capsule. Pine, wood and rain scents; forest sound all around; a clean, lab-like shell hiding pockets of greenery. Step inside and you’re in the woods: birds, earth, calm. Fashion rooted in nature, built to reset your senses.
An immersive Air Max shoebox pop-up celebrating Air Max Day as a global ritual. A journey through Air Max heritage, blending digital installations and iconic silhouettes. A transparent oversized sneaker box at its core, turning sneaker history into an experiential brand moment.
Chanel turns Covent Garden into a pop‑up playground: lipsticks, skateboards, ice‑cream sorbet and photo‑ready corners. Games, live street vibes, customised makeup and bold lipstics hades: it’s beauty with motion, colour and attitude.
A bold, playful expression of beauty where scent, style and spectacle collide. Fragrances take center stage through sculptural displays, personalised details and immersive touches inspired by Born in Roma.
A bold, playful expression of beauty where scent, style and spectacle collide. Fragrances take center stage through sculptural displays, personalised details and immersive touches inspired by Born in Roma.
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Lady Gaga’s latest Spotify interview looked like a scene straight out of the Mayhem universe—troffer lights overhead casting a stark, sterile glow. The raw, clinical vibe wasn’t accidental. It’s a perfect example of how lighting, as a design element, can define mood, perception, and the entire brand experience.
Fluorescent lights creating the Runway at Rodarte RTW FW14 creating a simple yet strong industrial setting.
At the Peter Pilotto Spring 2013 show, fluorescent lights formed geometric shapes above the runway, creating a dynamic, futuristic atmosphere. It’s a striking example of how lighting design can transport an audience and elevate the brand narrative.
Fluorescent lights aren’t just functional—they can become sculptural elements in their own right. This piece by Banks Violette transforms the fixture itself into an immersive, eye-catching centerpiece, redefining how lighting shapes space and experience.
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Enhanced Perceived Value & Exclusivity: The challenge of access boosts desirability through scarcity marketing.
The challenge of access boosts desirability through scarcity marketing.
Showcase your products where they're meant to shine, reinforcing brand trust and authenticity.
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