JAGUAR LAND ROVER REPOSITIONING

in collaboration with Avantgarde London
How do you define a new era of luxury?

INTRODUCING MODERN LUXURY

We were tasked to reposition the iconic luxury brands Land Rover and Jaguar on a global scale. With a comprehensive strategy, we drew partners and customers deep into the experience that is Modern Luxury - starting of with a new, design-driven approach to auto shows, brand spaces, roadshows and exhibitions.

END TO END

IMMERSION

A MESSAGE FOR THE WORLD

Reinventing how auto shows are done, we created an immersive and design-driven stand that pulls consumers in with deeper storytelling and an interactive companion app. Seasonal adaption including new highlight experiences and fresh.

JAGUAR LAND ROVER REPOSITIONING

repositioning strategy

How do you define a new era of luxury?

INTRODUCING MODERN LUXURY

We were tasked to reposition the iconic luxury brands Land Rover and Jaguar on a global scale. With a comprehensive strategy, we drew partners and customers deep into the experience that is Modern Luxury - starting of with a new, design-driven approach to auto shows, brand spaces, roadshows and exhibitions.

END TO END

IMMERSION

A MESSAGE FOR THE WORLD

Reinventing how auto shows are done, we created an immersive and design-driven stand that pulls consumers in with deeper storytelling and an interactive companion app. Seasonal adaption including new highlight experiences and fresh.