CREATING MAGNETIC SPACES™ 

It starts with the right people in the right roles. Meet the trio building forces of attraction between brands, spaces and consumers: A conversation with Lotte van Uum, Design Director, Sascha Hitner, Creative Director and Pax Man, Creative Technology Director at CAYA.

When expertise, passion and vision come together, it opens up a world of possibilities for brands to come alive in spaces. CAYA brings talent from across the globe to Amsterdam to create those spaces. Together, our three directors create stories from scratch. Stories that let brands flourish in spaces rich of culture.  

“Today you can’t purely rely on conventionally built set ups to attract people into a brand space, and why would you. Technology can help create something truly captivating.” Pax Man, Creative Technology Director, sees the scope of tools to create spaces with changing at a rapid pace. AI especially serves as a benchmark for agencies and how they understand the future. “How many agencies really know the possibilities or how to use this creatively, right now? At CAYA, we constantly explore new opportunities to sensibly integrate technology into spaces, enhancing the experience by playing into the emotions of consumers.” And it doesn’t stop there.

Pax Man
Creative Technology Director

“It’s not just about being technologically savvy as a space, either, but aesthetically awesome. Getting you looking at it, because it is eye-catching and oozing that brand essence that melts into the consumers lives.” Lotte van Uum, Design Director, sits right at the intersection of traditional design and contemporary style. “Having an eye for the now means understanding where that ‘now’ comes from and how to contextualize a brand within it.” With an intuitive eye for the latest trends and styles, she not only understands the intricacies of contemporary culture, but can create worlds that truly elevate brands from their foundation into modern culture and into the driver’s seat of Millennials and Gen-Z.

Lotte van Uum
Design Director

Storytelling, a dimension Sascha Hitner is well versed in, adds another layer. “When you put a storyline on top, that starts from the very beginning, it will take you through the space and keep you engaged throughout - That’s when you are inspiring your consumer the right way.” Stimulating a dialogue between the individual and the brand, as well as an internal dialogue within the individual itself is what’s key to creating a space that creates an instant impression and lasting memories. Or as Sascha puts it “It’s when you discover yourself within a brand, that’s when the connection goes deeper.”

Sascha Hitner
Creative Director

Most agencies are either good at spaces, or comms or design. What makes CAYA different is our people and our approach. Not thinking in traditional formats but in moments that speak to people directly. Because only when tech, design and story go hand in hand, is where an experience can truly reach its full potential. To maximize this potential, we collaborate with our Avantgarde offices around the world every day.  

Our approach is contemporary, collaborative, immersed in modern culture and fascinated by the now. Product launches, live events, retail or pop-up spaces, you name it. We build them from the ground up, based on insights, and instilled with a storyline that pulls in consumers and resonates with their intrinsic values. Because experiences that hit the spot stay there.

Want to learn more about MAGNETIC SPACES™? Get in touch and let’s find out if we can build some chemistry.

CREATING MAGNETIC SPACES™ 

It starts with the right people in the right roles. Meet the trio building forces of attraction between brands, spaces and consumers: A conversation with Lotte van Uum, Design Director, Sascha Hitner, Creative Director and Pax Man, Creative Technology Director at CAYA.

When expertise, passion and vision come together, it opens up a world of possibilities for brands to come alive in spaces. CAYA brings talent from across the globe to Amsterdam to create those spaces. Together, our three directors create stories from scratch. Stories that let brands flourish in spaces rich of culture.  

“Today you can’t purely rely on conventionally built set ups to attract people into a brand space, and why would you. Technology can help create something truly captivating.” Pax Man, Creative Technology Director, sees the scope of tools to create spaces with changing at a rapid pace. AI especially serves as a benchmark for agencies and how they understand the future. “How many agencies really know the possibilities or how to use this creatively, right now? At CAYA, we constantly explore new opportunities to sensibly integrate technology into spaces, enhancing the experience by playing into the emotions of consumers.” And it doesn’t stop there.

Pax Man
Creative Technology Director

“It’s not just about being technologically savvy as a space, either, but aesthetically awesome. Getting you looking at it, because it is eye-catching and oozing that brand essence that melts into the consumers lives.” Lotte van Uum, Design Director, sits right at the intersection of traditional design and contemporary style. “Having an eye for the now means understanding where that ‘now’ comes from and how to contextualize a brand within it.” With an intuitive eye for the latest trends and styles, she not only understands the intricacies of contemporary culture, but can create worlds that truly elevate brands from their foundation into modern culture and into the driver’s seat of Millennials and Gen-Z.

Lotte van Uum
Design Director

Storytelling, a dimension Sascha Hitner is well versed in, adds another layer. “When you put a storyline on top, that starts from the very beginning, it will take you through the space and keep you engaged throughout - That’s when you are inspiring your consumer the right way.” Stimulating a dialogue between the individual and the brand, as well as an internal dialogue within the individual itself is what’s key to creating a space that creates an instant impression and lasting memories. Or as Sascha puts it “It’s when you discover yourself within a brand, that’s when the connection goes deeper.”

Sascha Hitner
Creative Director

Most agencies are either good at spaces, or comms or design. What makes CAYA different is our people and our approach. Not thinking in traditional formats but in moments that speak to people directly. Because only when tech, design and story go hand in hand, is where an experience can truly reach its full potential. To maximize this potential, we collaborate with our Avantgarde offices around the world every day.  

Our approach is contemporary, collaborative, immersed in modern culture and fascinated by the now. Product launches, live events, retail or pop-up spaces, you name it. We build them from the ground up, based on insights, and instilled with a storyline that pulls in consumers and resonates with their intrinsic values. Because experiences that hit the spot stay there.

Want to learn more about MAGNETIC SPACES™? Get in touch and let’s find out if we can build some chemistry.

CREATING MAGNETIC SPACES™ 

March 7, 2023

It starts with the right people in the right roles. Meet the trio building forces of attraction between brands, spaces and consumers: A conversation with Lotte van Uum, Design Director, Sascha Hitner, Creative Director and Pax Man, Creative Technology Director at CAYA.

When expertise, passion and vision come together, it opens up a world of possibilities for brands to come alive in spaces. CAYA brings talent from across the globe to Amsterdam to create those spaces. Together, our three directors create stories from scratch. Stories that let brands flourish in spaces rich of culture.  

“Today you can’t purely rely on conventionally built set ups to attract people into a brand space, and why would you. Technology can help create something truly captivating.” Pax Man, Creative Technology Director, sees the scope of tools to create spaces with changing at a rapid pace. AI especially serves as a benchmark for agencies and how they understand the future. “How many agencies really know the possibilities or how to use this creatively, right now? At CAYA, we constantly explore new opportunities to sensibly integrate technology into spaces, enhancing the experience by playing into the emotions of consumers.” And it doesn’t stop there.

Pax Man
Creative Technology Director

“It’s not just about being technologically savvy as a space, either, but aesthetically awesome. Getting you looking at it, because it is eye-catching and oozing that brand essence that melts into the consumers lives.” Lotte van Uum, Design Director, sits right at the intersection of traditional design and contemporary style. “Having an eye for the now means understanding where that ‘now’ comes from and how to contextualize a brand within it.” With an intuitive eye for the latest trends and styles, she not only understands the intricacies of contemporary culture, but can create worlds that truly elevate brands from their foundation into modern culture and into the driver’s seat of Millennials and Gen-Z.

Lotte van Uum
Design Director

Storytelling, a dimension Sascha Hitner is well versed in, adds another layer. “When you put a storyline on top, that starts from the very beginning, it will take you through the space and keep you engaged throughout - That’s when you are inspiring your consumer the right way.” Stimulating a dialogue between the individual and the brand, as well as an internal dialogue within the individual itself is what’s key to creating a space that creates an instant impression and lasting memories. Or as Sascha puts it “It’s when you discover yourself within a brand, that’s when the connection goes deeper.”

Sascha Hitner
Creative Director

Most agencies are either good at spaces, or comms or design. What makes CAYA different is our people and our approach. Not thinking in traditional formats but in moments that speak to people directly. Because only when tech, design and story go hand in hand, is where an experience can truly reach its full potential. To maximize this potential, we collaborate with our Avantgarde offices around the world every day.  

Our approach is contemporary, collaborative, immersed in modern culture and fascinated by the now. Product launches, live events, retail or pop-up spaces, you name it. We build them from the ground up, based on insights, and instilled with a storyline that pulls in consumers and resonates with their intrinsic values. Because experiences that hit the spot stay there.

Want to learn more about MAGNETIC SPACES™? Get in touch and let’s find out if we can build some chemistry.

CREATING MAGNETIC SPACES™ 

March 7, 2023

It starts with the right people in the right roles. Meet the trio building forces of attraction between brands, spaces and consumers: A conversation with Lotte van Uum, Design Director, Sascha Hitner, Creative Director and Pax Man, Creative Technology Director at CAYA.

When expertise, passion and vision come together, it opens up a world of possibilities for brands to come alive in spaces. CAYA brings talent from across the globe to Amsterdam to create those spaces. Together, our three directors create stories from scratch. Stories that let brands flourish in spaces rich of culture.  

“Today you can’t purely rely on conventionally built set ups to attract people into a brand space, and why would you. Technology can help create something truly captivating.” Pax Man, Creative Technology Director, sees the scope of tools to create spaces with changing at a rapid pace. AI especially serves as a benchmark for agencies and how they understand the future. “How many agencies really know the possibilities or how to use this creatively, right now? At CAYA, we constantly explore new opportunities to sensibly integrate technology into spaces, enhancing the experience by playing into the emotions of consumers.” And it doesn’t stop there.

Pax Man
Creative Technology Director

“It’s not just about being technologically savvy as a space, either, but aesthetically awesome. Getting you looking at it, because it is eye-catching and oozing that brand essence that melts into the consumers lives.” Lotte van Uum, Design Director, sits right at the intersection of traditional design and contemporary style. “Having an eye for the now means understanding where that ‘now’ comes from and how to contextualize a brand within it.” With an intuitive eye for the latest trends and styles, she not only understands the intricacies of contemporary culture, but can create worlds that truly elevate brands from their foundation into modern culture and into the driver’s seat of Millennials and Gen-Z.

Lotte van Uum
Design Director

Storytelling, a dimension Sascha Hitner is well versed in, adds another layer. “When you put a storyline on top, that starts from the very beginning, it will take you through the space and keep you engaged throughout - That’s when you are inspiring your consumer the right way.” Stimulating a dialogue between the individual and the brand, as well as an internal dialogue within the individual itself is what’s key to creating a space that creates an instant impression and lasting memories. Or as Sascha puts it “It’s when you discover yourself within a brand, that’s when the connection goes deeper.”

Sascha Hitner
Creative Director

Most agencies are either good at spaces, or comms or design. What makes CAYA different is our people and our approach. Not thinking in traditional formats but in moments that speak to people directly. Because only when tech, design and story go hand in hand, is where an experience can truly reach its full potential. To maximize this potential, we collaborate with our Avantgarde offices around the world every day.  

Our approach is contemporary, collaborative, immersed in modern culture and fascinated by the now. Product launches, live events, retail or pop-up spaces, you name it. We build them from the ground up, based on insights, and instilled with a storyline that pulls in consumers and resonates with their intrinsic values. Because experiences that hit the spot stay there.

Want to learn more about MAGNETIC SPACES™? Get in touch and let’s find out if we can build some chemistry.

CREATING MAGNETIC SPACES™ 

It starts with the right people in the right roles. Meet the trio building forces of attraction between brands, spaces and consumers: A conversation with Lotte van Uum, Design Director, Sascha Hitner, Creative Director and Pax Man, Creative Technology Director at CAYA.

When expertise, passion and vision come together, it opens up a world of possibilities for brands to come alive in spaces. CAYA brings talent from across the globe to Amsterdam to create those spaces. Together, our three directors create stories from scratch. Stories that let brands flourish in spaces rich of culture.  

“Today you can’t purely rely on conventionally built set ups to attract people into a brand space, and why would you. Technology can help create something truly captivating.” Pax Man, Creative Technology Director, sees the scope of tools to create spaces with changing at a rapid pace. AI especially serves as a benchmark for agencies and how they understand the future. “How many agencies really know the possibilities or how to use this creatively, right now? At CAYA, we constantly explore new opportunities to sensibly integrate technology into spaces, enhancing the experience by playing into the emotions of consumers.” And it doesn’t stop there.

Pax Man
Creative Technology Director

“It’s not just about being technologically savvy as a space, either, but aesthetically awesome. Getting you looking at it, because it is eye-catching and oozing that brand essence that melts into the consumers lives.” Lotte van Uum, Design Director, sits right at the intersection of traditional design and contemporary style. “Having an eye for the now means understanding where that ‘now’ comes from and how to contextualize a brand within it.” With an intuitive eye for the latest trends and styles, she not only understands the intricacies of contemporary culture, but can create worlds that truly elevate brands from their foundation into modern culture and into the driver’s seat of Millennials and Gen-Z.

Lotte van Uum
Design Director

Storytelling, a dimension Sascha Hitner is well versed in, adds another layer. “When you put a storyline on top, that starts from the very beginning, it will take you through the space and keep you engaged throughout - That’s when you are inspiring your consumer the right way.” Stimulating a dialogue between the individual and the brand, as well as an internal dialogue within the individual itself is what’s key to creating a space that creates an instant impression and lasting memories. Or as Sascha puts it “It’s when you discover yourself within a brand, that’s when the connection goes deeper.”

Sascha Hitner
Creative Director

Most agencies are either good at spaces, or comms or design. What makes CAYA different is our people and our approach. Not thinking in traditional formats but in moments that speak to people directly. Because only when tech, design and story go hand in hand, is where an experience can truly reach its full potential. To maximize this potential, we collaborate with our Avantgarde offices around the world every day.  

Our approach is contemporary, collaborative, immersed in modern culture and fascinated by the now. Product launches, live events, retail or pop-up spaces, you name it. We build them from the ground up, based on insights, and instilled with a storyline that pulls in consumers and resonates with their intrinsic values. Because experiences that hit the spot stay there.

Want to learn more about MAGNETIC SPACES™? Get in touch and let’s find out if we can build some chemistry.

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