To launch a perfume for bold women that live by their own rules, we developed an end to end concept that took Yves Saint Laurent into the desert of Dubai. Turning the night into day, we created a launch event for the most sparkling personalities in the gulf to immerse in the spirit of freedom.
Taking guests on an inspiring journey to let go of their own borders and live free, the YSL Libre launch had them share a memorable experience with a large following, putting the world on notice for a modern perfume classic.
To launch a perfume for bold women that live by their own rules, we developed an end to end concept that took Yves Saint Laurent into the desert of Dubai. Turning the night into day, we created a launch event for the most sparkling personalities in the gulf to immerse in the spirit of freedom.
Taking guests on an inspiring journey to let go of their own borders and live free, the YSL Libre launch had them share a memorable experience with a large following, putting the world on notice for a modern perfume classic.
