To celebrate Lufthansa´s 100th birthday and the launch of their new corporate identity in 2018, we let guests be the creators of the space. During the whole event, they digitally shaped the event space live and on the spot with their creative input, redefining the limits of what a brand experience can be.
Wherever in the world they were, guests could play an active role in the journey of the event. All that was necessary was their smartphones. They became moderator and control center of the night, allowing guests to actively direct the event space by creating, sharing or interacting with content, no matter their location.
To celebrate Lufthansa´s 100th birthday and the launch of their new corporate identity in 2018, we let guests be the creators of the space. During the whole event, they digitally shaped the event space live and on the spot with their creative input, redefining the limits of what a brand experience can be.
Wherever in the world they were, guests could play an active role in the journey of the event. All that was necessary was their smartphones. They became moderator and control center of the night, allowing guests to actively direct the event space by creating, sharing or interacting with content, no matter their location.
